Andermatt Swiss Alps hires Harry John as marketing manager
Tourism expert Harry John is taking on the new position of Head of Destination Marketing at Andermatt Swiss Alps. The 53-year-old from Leukerbad was most recently responsible for establishing and leading BE! Tourismus.
With the newly created position of Head Destination Marketing, Andermatt Swiss Alps aims to coordinate and strengthen the positioning and marketing of the various brands and companies (Andermatt Swiss Alps, SkiArena Andermatt-Sedrun, The Chedi Andermatt, Radisson Blu Reussen, Concert Hall, Andermatt Swiss Alps Golf Course) both nationally and internationally, according to a press release. Harry John will take up the position of Head Destination Marketing and member of the Executive Board on February 1, 2019.
Between 2013 and 2018, John managed the BE! Tourismus AG between 2013 and 2018 and Montreux-Vevey Tourism between 2000 and 2011. In 2009, he won the Milestone for brand management and destination management with Montreux Riviera. The tourism graduate with national and international experience will use his expertise in tourism, marketing and sales to shape the further development of the destination Andermatt Swiss Alps and its brands.
