Publicis: embroidering an emblem for the Landesmuseum
Publicis is drawing attention to the special exhibition «Witzerland,» which will take place in September 2009 at the Swiss National Museum in Zurich. The agency is promoting the exhibition with a logo similar to those commonly used in tourism advertising.
Publicis is drawing attention to the special exhibition "Witzerland", which is taking place at the Swiss National Museum in Zurich from April 2 to September 13, 2009. The agency is promoting the multimedia compilation of humorous, witty and satirical views of Switzerland with an emblem familiar from tourism advertising. The thread that comes loose from the fabric badge turns the word "Switzerland" into "Witzerland", making the emblem the key visual of the exhibition.
From mid-March, the motif will adorn posters, streetcar posters, megaposters, advertisements, e-boards, cinema slides, invitation cards, postcards and flyers. There will also be a real emblem as a giveaway.
From mid-March, the motif will adorn posters, streetcar posters, megaposters, advertisements, e-boards, cinema slides, invitation cards, postcards and flyers. There will also be a real emblem as a giveaway.
Responsible at the Landesmuseum: Andreas Spillmann (Director), Walter Keller (Exhibition Curator), Christoph Stuehn (Head of Business Administration & Member of the Executive Board), Mariella Frei (Head of Marketing). Responsible at Publicis: Ralph Halder (CD), Sonja Gross and Viviana Chiosi (Creation), Vera Schmid (Art Buying), Tufan Tuna (TV Producer), Margrit Weber and Sina Loosli (Consulting), Andreas Caruso (Production), Fabio Clerici (Litho), Peter Stäuble and Andrea Achermann (DTP).
