Highest market share since measurement began: SRF scores with sports and information
Swiss Radio and Television (SRF) reports positive results for 2018. With a 32.7 percent market share, SRF Television recorded its highest market share in the past year since the introduction of the new measurement method in 2013. Demand also rose for radio and online content.
The daily reach on radio was almost 2.6 million people, while demand for audio and video content on the web increased again. This was announced by SRF on Thursday. According to the press release, SRF 1 scored points with the audience with up-to-date information - especially on the weather -, background reports, entertainment and in-house produced films and series.
Swiss top performances in sport ensured record-high viewing figures: Switzerland's group match against Brazil at the World Cup in Russia became the most-watched television program since the introduction of the new measurement system with an average of 1.6 million viewers.
The ice hockey World Cup final between Switzerland and Sweden was watched by an average of 1.1 million people, Beat Feuz's victory in the Lauberhorn downhill race was watched by 921,000 people, and Roger Federer's match point to win his 20th Grand Slam title at the Australian Open was watched by 873,000 people.
Radio and online also popular
Almost 2.6 million people listen to one of the six SRF radio stations every day. This corresponds to a market share of 54.6 percent. Every week, 79% of people in German-speaking Switzerland tuned into SRF radio at least once.
Audience interest in audio and video content on the web has increased. On average, 9 livestream or on-demand offerings were launched per second in 2018. The SRF web offering reached almost 2.8 million users per month (+12%). Users showed the greatest interest in content on major sporting events.
Looking to the future: sport, circus, elections
Major sporting events are also coming up in 2019: From February 4 to 17, SRF's sports programs will be all about the Alpine World Ski Championships in Åre, Sweden.
Even before the competition weekend on August 24 and 25, when over 270 wrestlers will compete for the crown of wrestling king in Zug, the SRF program will focus on the Swiss national sport.
SRF's program highlights in the new year include "Dynastie Knie - 100 Years of the National Circus". In a mixture of fictional and documentary segments as well as archive footage, the story of the Knie family is told - including all the highs and lows. The two 90-minute films will be broadcast at the end of November.
In the second half of the year, SRF radio and television information programs will focus on the federal elections on October 20. There will be twelve hours of live reporting on election Sunday itself. (SDA)
