Publicis: Caffe Cups invite you to soar with Swiss
Publicis has launched an introductory campaign for the new Swiss Business Class on the New York to Zurich route. In support of the international campaign, between March 23 and April 26, coffee cups will be provided with a banderole drawing attention to the new Swiss Business Class.
Publicis has launched an introductory campaign for the new Swiss Business Class on the New York to Zurich route. In support of the international campaign, this will be announced to the target group on Wall Street in New York. To this end, between March 23 and April 26, coffee cups will be provided with a banderole drawing attention to the new Swiss Business Class. This will turn business people in the business district into Swiss advertising ambassadors with their coffee in hand, as Publicis writes in a press release. The messages direct interested parties directly to the Swiss website, where they can find detailed information and price offers for the New York to Zurich route.
Responsible at Swiss International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Jo-Wayne Peacock (AD), Mario Nelson (text), Devika Hasler (graphics), Stephan Lanz, Myriam Mojon (account handling).
