A "Grand Merci" to the 33,000 SBB employees
Farner is designing and producing the social TV format «MerciTiVi» for SBB—a «thank you» to all SBB employees. The videos can be viewed on social media channels as well as in SBB’s internal communications.
Every day, 33,000 SBB employees in 150 professions achieve great things and thus move Switzerland. High time for a thank you from all of us! Throughout Switzerland, numerous commuters were confronted with the extraordinary achievements of SBB employees as part of the employer campaign and were moved to say a spontaneous "thank you" in front of the camera.
For the realization, presenter Chris Hanselmann traveled across Switzerland with his film camera. His mission: to show commuters, politicians and professional athletes the extraordinary achievements of SBB employees and to illustrate the 150 professions. In his video contributions, he was able to capture sincere thanks, bravos, spontaneous applause and also touching scenes. From the numerous encounters and public voices, five entertaining clips were created for a heartfelt "Grand Merci" to all SBB employees.
Since mid-December 2018, the films have been distributed as organic posts on SBB's social channels, such as Instagram, LinkedIn and Facebook, and shown to employees in internal communications. The social TV format "MerciTiVi" highlights the 150 professions at SBB. It is part of the new SBB employer campaign "You've invested a lot in yourself. Do something big. Move Switzerland with us." On the new Career site www.sbb.ch/jobs employees provide insight into their exciting professions in videos and portraits.
Responsible at SBB: Corinne Kuhn; Erika Ingold; Amira Sharaf; Tijana Kojic. Responsible at Farner: Marco Böni; Charline Gerber; Michel Grunder; Nicolas Hafner; Sabrina Piatti; Philipp Skrabal; Janine Zundel. Responsible at John Allen: Chris Hanselmann; Sheril Hanselmann; Bernhard Voigt.
