Publicitas Cinecom expands TV marketing
Publicitas Cinecom will launch the Publiplan booking platform on May 11. In July, the TV marketing division will undergo a further expansion: The two TV marketing units, Publicitas Cinecom and Publicitas Radiotele, will be merged into a single unit this summer.
As announced last November, the TV marketer's channels (3+, Kabel eins, Sat1 and Star TV) can now be booked via Publisuisse's online booking and processing program. Publicitas Cinecom will go live with the system on May 11. In July, TV marketing is extended by an additional step. The national TV marketing of Publicitas Cinecom and the regional TV marketing of Publicitas Radiotele will be combined into a single unit in the summer. According to a Publicitas press release, Alexander Horrolt will be responsible for the entire unit with immediate effect. All employees of the existing TV teams will be taken on.
