CEBIT in Hanover canceled
In light of declining booth bookings for CeBIT 2019, Deutsche Messe is streamlining its event portfolio. CEBIT’s industry-focused digital themes will be continued at HANNOVER MESSE, while specialized events with cutting-edge content will be developed for the remaining CEBIT topic areas.
Technological developments in recent years have shown that a horizontal trade show like CEBIT is increasingly encountering declining demand in the digital economy. Since the innovation steps through digitization are primarily taking hold in the application industries, digitization is the dominant theme at almost all industry trade shows. This is influencing the trade show policy of the companies that are among the classic core exhibitors at CEBIT. They are increasingly using the users' industry trade shows as a platform for initiating business.
