StandOut if you want to be seen
Since its brand launch in April 2017, the Austrian trade show stand construction company StandOut has gone from strength to strength and is growing by four percent annually in Europe. The company is now aiming to reach the 100-million mark in revenue.
The European trade fair construction industry has given birth to a giant. On April 27, 2017, the Reed trade fair group in Austria relaunched its traditional stand construction agency under the name "StandOut". The aim was to publicize its own expertise in custom construction.
The plan has worked: With sales of nearly 40 million euros, half of what the Austrian parent company Reed generates, StandOut, founded in 1973, is one of the fifteen largest exhibition construction companies in Europe.
StandOut is on the road at 500 trade fairs and events across Europe with the motto "Stand out - or stay invisible" and serves 8,000 customers a year. The new brand name has done the trick: barely two years after its launch, StandOut is receiving more attention in Europe as a general contractor for live communication. Parallel to the new brand management, the European market was intensively worked on.
