"Trade fairs will not disappear"
The MCH Group restructured its events business. Under the name MCH Global, the Swiss and international events operations were reorganized. The head of the former Rufener Events is taking over.
MCH Global is already operating successfully in the Middle East and Asia. The team and skills of the former Rufener creative agency will be integrated into MCH Global, and the traditional Rufener company will be dissolved. Around 50 nationally and internationally recognised experts will be working for MCH Global. Managing Director Kathrin Morlock says: "We design brand experiences. But 'Live' will always have the advantage of bringing people together in the same place." A full interview follows in the December 17, 2018 Messe + Event Yearbook.
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