Tempo: Messe Frankfurt with historic sales
Messe Frankfurt is unstoppable and achieves a record result for the third time in a row, with sales expected to reach 715 million euros. The annual profit amounts to 59 million euros, the EBITDA (Earnings before Interest Taxes, Depreciation and Amortization) is around 133 million euros. These are the results of the annual press conference held in Frankfurt on December 13.
Messe Frankfurt was the first German trade fair venue to consistently focus its attention on foreign business and this philosophy, initiated some 50 years ago, is now paying off year after year. Business in Germany accounts for 424 million of total sales, while worldwide sales outside Germany already total 291 million euros. That alone is more than many trade show organizers generate worldwide. And the two sectors cross-fertilize each other. It has been repeatedly shown that the stronger the business in a foreign market, the more exhibitors and visitors come to Germany from that region. "We have our own expansion strategy tailored to the group of companies, and we are consistently expanding it.
One of Messe Frankfurt's key unique selling points is its first-class global network," says Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt.
This is what success looks like: The more than 490 worldwide events under the company's umbrella attracted nearly 102,000 exhibitors as well as some 4.5 million visitors. "On the exhibitor side, we record around 78 percent and among visitors around 56 percent coming to Frankfurt from abroad," explains Detlef Braun, Member of the Board of Management of Messe Frankfurt. Messe Frankfurt grew by seven percent in 2017. If this growth continues, the sales billion could theoretically be reached in five years.
A detailed report will follow in the January-February 2019 issue of EXPODATA LIVE COMMUNICATION.
