Cultura Suisse: New trade fair
The Swiss museum, historic preservation, and cultural heritage sector will gather in Bern from January 24–26, 2019, for Cultura Suisse. Following the Swiss Year of Cultural Heritage in 2018, this event serves as the first platform for an industry facing major challenges.
"Museums must face the leisure market"
"The museum world has changed radically in recent years. Museums have to master many new tasks and challenges, and the competition is getting bigger and bigger. In addition to the traditional, given core competencies and tasks, museums today must increasingly face the leisure market and hold their own in it. I am convinced that the Cultura Suisse has great potential. As an information platform on trends, for network expansion, as a pool of ideas and also a little bit as a chance to look over one's own garden fence for once," says Nathalie Schliep, Managing Director of the Swiss Museum Pass, explaining her decision to participate in the new Cultura Suisse participate.
Platform for knowledge exchange
Not only among museums, but also and above all in the monument conservation and cultural heritage sector, the Cultura Suisse on great interest. The trade fair seems to be welcome as the first Swiss platform of its kind for knowledge exchange after the cultural heritage year 2018. Companies such as Adega GmbH from Teufen with museum solutions for ticketing and events, Crystal Display Electronics AG from Altendorf with electronic media for museums or Testo AG from Mönchaltorf for climate monitoring for museums, archives, galleries and libraries have already confirmed their participation. Also at the Cultura Suisse among the exhibitors are restorers and heritage conservation craft businesses such as Koch Wagnerei from Glattfelden, which specializes in carpentry work on historic buildings, furniture and carts, Nitrochemie Wimmis AG from Wimmis, which focuses on the conservation of written cultural assets and paper, and Sax-Farben AG in Urdorf, which specializes in paints for historic buildings.
Enrichment of the Swiss cultural landscape
Trade fair initiator Peter Plan is convinced that Cultura Suisse enriches the Swiss cultural landscape. The organizers are satisfied with the response so far and are expecting around 120 exhibitors and 3,000 trade visitors, as Peter Plan says: "The hall concept for the museum and monument areas is in place and we are currently in the process of designing the supporting program. However, we are still happy to accept placement requests from interested exhibitors until late summer. We also communicate the latest information on an ongoing basis via social media such as Facebook or via our Newsletter."
