Truth and Fiction at the Swiss Exhibition Center
The dramatic decline of Baselworld has once again brought the skeptics out in force, with the argument that trade shows have passed their peak. But that assumption is wrong.
It is true that organizers are required to adapt their trade shows to the changed conditions. Keywords are digitalization, changed consumer behavior, new media in marketing, social anchoring. Where this succeeds, you can see success figures all around in Switzerland as well. EXPODATA LIVE KOMMUNIKATION discussed this with three leading exponents of the live communication industry: Eugen Brunner, President Expo Event Live Communication Verband and Managing Director Aroma. Andreas Messerli, entrepreneur, Messerli Group and Nicolo Paganini, National Councillor CVP and Director Olma Messen St. Gallen. Top interview in the print edition of EXPODATA LIVE KOMMUNIKATION of September 19.
