Google Year in Search 2018: Switzerland was moved by the World Cup
Controversies and Scandals
A look at the "Excitement and scandals" list shows which topics were particularly on people's minds in Switzerland this year. At the top of the list was Meghan Markle, who hit the headlines with the royal wedding and tensions within her family. She was followed by the cryptocurrency Bitcoin, whose price went up and down. Swiss international Xherdan Shaqiri, who caused a stir with his double-headed eagle gesture, came in third place. Other highly popular topics include the lunar eclipse and Sylvester Stallone's announcement that he will no longer be making films.1 Meghan Markle2 Bitcoin3 Xherdan Shaqiri4 Lunar eclipse5 Demi Lovato6 Sylvester Stallone7 Logan Paul8 Valon Behrami9 Royal Wedding10 Hailey Baldwin
Swiss Personalities
The national football team is at the forefront of Swiss personalities this year. In first place is Xherdan Shaqiri. Second place goes to Vladimir Petkovic, the coach of the Swiss national team, followed by Valon Behrami in third place. It is striking that only two people in the top 10 have nothing to do with sport, namely Adela Smajic and Tariq Ramadan.1 Xherdan Shaqiri2 Vladimir Petkovic3 Valon Behrami4 Lara Gut5 Adela Smajic6 Tariq Ramadan7 Yann Sommer8 Granit Xhaka9 Breel Embolo10 Ivan Rakitic
International Figures
Meghan Markle, the newlywed wife of Prince Harry, literally ascends to the throne of Swiss search queries for international personalities this year. In second place is the icon Freddie Mercury, who was searched for more frequently due to the movie "Bohemian Rhapsody". In third place is the singer Demi Lovato, who made headlines with her overdose.1 Meghan Markle2 Freddie Mercury3 Demi Lovato4 Sylvester Stallone5 Laeticia Hallyday6 Novak Djokovic7 Logan Paul8 Hailey Baldwin9 Antoine Griezmann10 Stormy Daniels
Swiss events
In the Swiss events category, Tour de Suisse was searched for the most, closely followed by the Paléo Festival. In third place on this list is the WEF. Sporting events are very popular with the Swiss. In addition to the Tour de Suisse, Formula E Zurich and the Lauberhorn Race are also represented in this list.1 Tour de Suisse2 Paléo Festival3 WEF4 Formula E Zurich5 Energy Air6 Lauberhorn Race7 BEA8 Swiss Skills9 Swissbau10 Openair Frauenfeld
Movies
Bohemian Rhapsody, the film about Queen legend Freddie Mercury, took first place in the film category. In terms of music, A Star is Born, starring Lady Gaga and Bradley Cooper, continues in second place. In third place is Black Panther, which was released in cinemas in 2017 and was still in high demand this year.1 Bohemian Rhapsody2 A Star Is Born3 Black Panther4 Venom5 Deadpool 26 Avengers Infinity War7 Mamma Mia 28 Red Sparrow9 The Nun10 Jurassic World
Popular questions for Google
More and more people are entering their search in the form of an entire question on Google. This year, for example, the question "What is sour cream?" was once again at the top of the list of "what" questions. Swiss Google users also wanted to know what the WEF is and what Pentecost means, while the "how" questions often revolve around topics specific to Switzerland. People wanted to know "How many inhabitants does Switzerland have?" or "How old is Switzerland in 2018?". "How heavy is the Energy Air stage?" was the most popular "how" question of the year.
What questions
1 What is sour cream?2 What is WEF?3 What does Pentecost mean?4 What does lol mean?5 What do hedgehogs eat?6 What does the double-headed eagle mean?7 What is an influencer?8 What helps with a burning stomach?9 What is proper safekeeping?10 What to do if you have lumbago?
How questions
1 How heavy is the Energy Air stage?2 What is my IP?3 How many inhabitants does Switzerland have?4 How are you?5 How old is the earth?6 What will the weather be like tomorrow?7 How old is Switzerland in 2018?8 What is the name of the World Cup mascot?9 How many countries does the world have?10 How many weeks are there in a year?
Goodbyes
Like every year, we had to say goodbye to many personalities in 2018. The musician Avicii is ahead of the late "emigrant" Jens Büchner and Stan Lee, the inventor of superheroes.1 Avicii2 Jens Büchner3 Stan Lee4 xxxtentacion5 Mac Miller6 France Gall7 Aretha Franklin8 Stephen Hawking9 Charles Aznavour10 Anthony Bourdain
Global Search Trends — What the World Was Searching For
The World Cup also took first place in the global search trends, followed by Avicii in second place and Mac Miller in third place.1 World Cup2 Avicii3 Mac Miller4 Stan Lee5 Black Panther6 Meghan Markle7 Anthony Bourdain8 XXXTentacion9 Stephen Hawking10 Kate SpadeAll lists for Switzerland and the world are available at google.ch/2018.
