The best 2018 in marketing and sales
Sometimes fractions decide on success
In a packed Salle Côte Jardin - never before have so many graduates been present - a good year was awarded. The 2018 examinations were passed with a pass rate of 81.82% for marketing managers and 65.68% for sales managers. This means that 121 marketing manager candidates sat the exam this year, 99 of whom passed. There were 236 sales manager candidates, 155 of whom passed and were eagerly awaiting the awards ceremony that evening, with the first prize being a work of art, a custom-made piece by sculptor Ivo Soldini, a bouquet of flowers plus an EMC package with a European certificate and Swiss Marketing membership. The second and third prizes were awarded with the same work of art, but cast in chocolate, and we all know the feeling: someone is a fraction of a second faster, a touch better than others and wins. This was also the case several times that evening. The difference between the art award winner and the chocolate replica winner was often tiny - a 4.2 instead of a 4.1, for example. Which only goes to show the all-round outstanding achievements of the diploma students. For this reason alone, everyone who passed the exams is a winner. So anyone who took home an award is just the crème de la crème of a good year.
The best of the 2018 exams
Graduate Bianca Groner took to the stage three times to receive the Soldini Award. She thus deservedly became the best marketing manager of the year. Claudio Colicchio "only" managed this twice, but in the end he was the best sales manager of the year.Bianca Groner took first place in three disciplines: Corporate Accounting, Market Research & Information Management, as well as best of the year for Marketing Managers. Peter Widmer was awarded 1st place in the area of leadership and organization. Luca Broch took first place in the basic subjects of Fundamentals and Strategy, Benjamin Humi took first place in the basic subject of Law, while Thomas Graf took first place in Economics. Lukas Singenberger was awarded 1st place in Strategic Marketing and Sabrina Strässle-Rütimann in Operational Marketing. Although Thomas Karaiskos was not present, he took first place in Strategic Marketing. Claudio Colicchio was the leader in Sales Managers and in Sales Information and Sales Controlling. Oliver Caprez took first place in the Marketing and Instruments category. Patrick Odermatt won in sales planning, while Sebastian Soland won the award for sales management. This graduation ceremony was ultimately a recognition of the months of hard work, which had also required some sacrifice of free time or family. Accordingly, presenter Kurt Aeschbacher also expressed his heartfelt thanks to the partners of the graduates, who can also take credit for a share of the success.
You can't applaud with one hand
That's why the winners put their awards aside at the end to applaud each and every one of them as they received their diplomas. But not too exuberantly. "The joy is - in true Swiss fashion - somewhat muted," Kurt Aeschbacher noted with a wink. Even understatement needs to be skillful, especially in a good year with an average grade of 4.3. The whole evening was still available for passionate celebrations. And this was also used at the subsequent celebration with aperitif and gala dinner and afterwards at the bar.for more pictures of the evening follow the link and please scroll down.
