Lady with a full beard: Model Harnaam Kaur speaks at the 7th Campaigning Summit Switzerland

On April 5, experts from the international campaigning scene from the fields of communication, marketing, change management and public affairs will meet for the seventh time at the Campaigning Summit Switzerland, where the young British campaigner Harnaam Kaur will also be a speaker this year. Kaur was diagnosed with polycystic ovary syndrome when she was just 12 years old. One of the symptoms of this rare metabolic disorder is the development of excessive facial and body hair. After years of struggling with herself, Kaur finally decided at the age of 16 to accept her unusual look and turn it from an insecurity into a personal strength, and she is now sharing the positive experiences she had with this step with the world: in addition to her catwalk career, Kaur speaks to young people and adults about diversity and self-acceptance as a life coach and body activist. With more than 10 million social media followers, "The Bearded Dame" connects thousands of people every day and is changing lives around the globe! Last year, Kaur even spoke at the House of Parliament, discussing issues around mental health, cyberbullying and LGBTQIA and explaining how social media, businesses, schools and the government can help develop positive body images.

From the defensive to the offensive

By moving from the defensive to the offensive, she lives by Strategic Campaigning Principle No. 2: "Control the agenda" and decide for yourself when, what, how and where things happen. It is not uncommon for campaigns to go wrong when the nature of the problem to be solved remains hidden because we are blinded by first impressions. This is becoming increasingly relevant, especially in light of technological advances - which make it possible to create deceptively real videos and sound sequences, for example. The young British speaker explains more about this in her presentation entitled "Reality-based Campaigning - don't get fooled by what you think to see".

Exchange and networking

True to the motto "Networking, inspiration and learning from each other", the annual Campaigning Summit Switzerland offers professionals from associations, NGOs and companies a unique platform for exchanging ideas with like-minded people, making exciting contacts and networking. The participants are opinion leaders and lateral thinkers from a wide range of industries who have one thing in common: they want to motivate people to change their behavior, thinking or attitudes. Thinking outside the box is often very helpful. This is exactly what business campaigning GmbH, the No. 1 for campaigning in Switzerland, which organizes and significantly finances the Campaigning Summit Switzerland, aims to offer. After the next Campaigning Summit Switzerland, the organizers want to take a one-off break until 2021.you can find more information at www.campaigning.swiss.