Masterclass Series: How Marketeers are harnessing the power of AI today!

That's where Adobe comes in with the latest AI in Action masterclass series, which you can join now. register free of charge you can! Learn everything you need to know to successfully implement AI in your creative and marketing practice - from personalized content to optimizing marketing performance through machine learning.

From marketing to creation: best practice for successful AI deployment

The fields of application for AI are wide-ranging: Wherever decision-relevant information needs to be filtered out of large volumes of data in an automated way, AI is the tool of choice. In marketing, AI is already seen as the key to personalization: According to a recent European Study According to the survey, 89 percent of large companies consider personalization to be an important success factor, but only 42 percent offer it in the right quality. The reason they give is the problem of not being able to process available data quickly and effectively enough (52 percent). And this is where AI comes in! In addition to marketing, AI is also making its way into the creative world - it automates the tedious tasks that keep designers from the actual creative process. For creative professionals, this means one thing above all: more freedom to come up with ideas.

Expert master classes in livestream: AI practical knowledge in a nutshell

So everyone agrees on the theory - but there is still a lack of consistent application in practice. This is set to change in the next few years: by the end of 2020 at the latest, the 93 percent of German companies with more than 5,000 employees use AI. The only question is: how? The necessary practical knowledge is available in the Masterclass series "AI in Action . In six masterclasses, Adobe experts will present you with a wealth of practical knowledge for the successful use of AI in your company. Here you can register free of chargeor the masterclasses afterwards view again.Masterclass 1: Smart document handlingThe first masterclass will focus on AI-driven ways to automatically recognize, convert and process documents.Masterclass 2: Cross-Channel Campaigning  Adobe experts explain how AI-powered capabilities can be used to uncover anomalies, identify and analyze customer segments, and leverage these insights for successful cross-channel campaigning.Masterclass 3: Effective Creation The third masterclass takes aim at the benefits of AI for effective creation in a few steps.Masterclass 4: Inspire with film and animation From conceptual storytelling to detailed color matching, learn how to inspire with film and animation without a huge time commitment.Masterclass 5: Ad spend optimization Adobe shows the potential of AI-powered ad spend optimization including appropriate Programmatic Advertising tools to orchestrate your channels.Masterclass 6: Automated personalizationThe final masterclass in our series is all about automated personalization enabled by automatically generated content-based metadata.Best sign up today and harness the power of artificial intelligence for your business!*This article was created in cooperation with Adobe.