MK Opinion survey: Non-profit marketing

Campaigns in the non-profit marketing sector are often characterized by creative freedom - because agencies produce them as showcases pro bono and have a lot of decision-making power in return. Sometimes they are intended to warm the heart, sometimes to shock. But when and in which areas are they particularly effective?>>> Click here for the survey <<<

About the MK Opinion

Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.