"Your Message is our Passion": New Brand Identity for Goldbach

Goldbach is a long-standing and well-known partner for advertising marketing in Switzerland and Austria and has also been active in the German market since 2015. Goldbach now combines all companies under the "Goldbach" brand and the claim "Your Message is our Passion". The previously communicated company names such as Goldbach Media or Goldbach Audience will be dropped from the external image, but will remain as legal company names. With the appearance as an umbrella brand and the customer-oriented claim, Goldbach shows itself as a company that is developing further together with its customers and partners. The rebranding was initiated and implemented from within with the company's own employees from the companies. The focus was on formulating a brand identity for Goldbach that is perceived as authentic and credible in Switzerland, Germany and Austria.The core element of the new brand identity is the claim, which expresses the brand purpose and customer centricity. This is also followed by the in-house developed imagery and communication tonality. Together with the rebranding, the domain and web address will be www.Goldbach.com which combines all of Goldbach's offerings on a single website. The new brand can now be experienced at all touchpoints.Michi Frank, CEO Goldbach Group: "Goldbach's new brand identity is self-confident, passionate and customer-oriented. I am pleased that we are making it easier for our customers to find their way around our world of offerings with just one website. The claim reflects who we are and how we create value."

Your Message is our Passion

The claim "Your Message is our Passion" underscores the company's customer-centric orientation. The word Message has two meanings: On the one hand, it is the customer's advertising message that Goldbach delivers at the right time, in the right place and to the right person; on the other hand, the word also refers to the messages and needs of customers and partners that the company takes on board in order to implement them in a way that adds value. The term Passion highlights the commitment and passion that have characterized the company and its employees for years and have enabled them to operate sustainably in the market.

New imagery and communication tonality

Goldbach appears with a new visual world and communication tonality that reflect the claim. People are always shown who are emotionally attached to either a person or a thing. The imagery includes a storyboard that was written by employees and translated into images. The majority of the photos show the company's own employees who, as brand ambassadors, breathe life and passion into the images. In this way, the imagery evolves together with the employees and acquires its own dynamic, which has an effect both internally and externally.

Communication tonality

Authentic, simple, clear and direct are the leitmotifs of the communication tone. Complex products are explained simply, and the customer's needs are at the forefront. To this end, Goldbach relies on elements of content marketing, among others, and explains even difficult technologies as simply as possible.

Corporate Colors: Passion Red, Black, White

Goldbach presents itself in the color world with Passion Red, black and white. New colors that fit well with the imagery give the overall appearance additional liveliness.

All offers can be found quickly throughout DACH

Under the domain www.Goldbach.com all Goldbach products and services can be found with immediate effect. The focus is on good accessibility and contact options to Goldbach people, clarity of the portfolio and knowledge transfer with the newly introduced Content RoomThe joint presence on the web makes it easy for potential customers and partners to get in touch with the right person.

Swiss Radioworld remains an independent brand

The company Swiss Radioworld will remain as an independent brand, but will visually and communicatively align its brand presence with the Goldbach umbrella brand and will also migrate its offerings to www.Goldbach.com.