MK Opinion: Export marketing

If you want to open up foreign markets for Swiss products, you have to think about a lot of things: local competitors, tough price wars, cultural differences - to name just a few. We are interested in your opinion: What is the key to international success?>>Click here for the survey<<

About the MK Opinion

Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.