Coca-Cola must change Australian advertising campaign
The American soft drink giant Coca-Cola has been forced to change an advertising campaign in Australia. It claimed that the health damage caused by the drink was a myth.
The American soft drink giant Coca-Cola has been forced to change an advertising campaign in Australia. It claimed that the health damage caused by the drink was a myth.
As the Australian Consumer Protection Agency explained on Thursday, the claims made by the drinks manufacturer in its advertising are unacceptable. They could lead to the assumption that Coca-Cola cannot cause obesity or dental problems in children.
Last year, Coca-Cola's South Pacific division used commercials and full-page advertisements to counter the general assumption that the drink contains large amounts of caffeine. The company also claimed in its advertising that Coke could not cause obesity in children and would not damage their teeth.
The commercial featured Australian actress Kerry Armstrong, who said it was good to know that her family could continue to enjoy their favorite drink: "My boys now call me Mum, the myth buster."
As the Australian Consumer Protection Agency explained on Thursday, the claims made by the drinks manufacturer in its advertising are unacceptable. They could lead to the assumption that Coca-Cola cannot cause obesity or dental problems in children.
Last year, Coca-Cola's South Pacific division used commercials and full-page advertisements to counter the general assumption that the drink contains large amounts of caffeine. The company also claimed in its advertising that Coke could not cause obesity in children and would not damage their teeth.
The commercial featured Australian actress Kerry Armstrong, who said it was good to know that her family could continue to enjoy their favorite drink: "My boys now call me Mum, the myth buster."
