smama: News from Mobile Day

On October 2, the mobile scene met at the Gottlieb Duttweiler Institute in Rüschlikon for the second Mobile Day, organized by the Swiss Mobil Association (smama) is organized. The day was peppered with exciting presentations on relevant topics around mobile business .

Help, the "Smombies" are coming

After an introductory speech by smama president Tobias Wirth, Dr. Oliver Bendel from the University of Applied Sciences Northwestern Switzerland spoke about the opportunities and risks of the mobile world from the perspective of information ethics. The focus was on the effects of apps, voice assistants, constant accessibility and selfies on people. Alexa, Siri and the like in particular have caused some people to form emotional bonds and run the risk of losing touch with reality.In 2015, the word "smombies" was chosen as the youth word of the year. Made up of the words "mobile" and "zombie," it describes people who only look at their cell phones even when walking, thereby exposing themselves to danger. The example of a Japanese teenager who fell in love with the hologram of a voice assistant rounded off the presentation skilfully and with a touch of humor.Samuel Müller

Netflix for dresses

Karin Frick, Senior Researcher at GDI, explained the mobile shopping of the future at Mobile Day. The future could be about using instead of owning. Material is ballast, beautiful books, records and other possessions will become luxury goods that people will want to tie up their legs less and less. Even furniture and clothes could be rented in the future. Streaming, using and renting, people are globally on the move and quick to make decisions. No more ballast. According to Frick, impatience is on the rise, people are becoming more and more connected to technology, and consumption is being de-localized. In the future, data selfies may be able to see how you feel and what your needs are. The machine can think for itself and merge with the human being. Exciting thoughts.StressTobias Wirth traced the paths of mobile banks and made it clear that they could become a real alternative to traditional banks.SmideFinally, Fritz Reust invited the ex-CEO of Swisscom Mobile, Walter Heutschi, to the stage. In a cozy talk atmosphere at Mobile Day, the Swiss pioneer of mobile communications described the beginnings of roaming and the like with a lot of humor.

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