APGISGA: Expanded digital offering and direct impetus for online activities with mobile

For advertisers, APGISGA's comprehensive out-of-home advertising solutions attract broad attention from the entire population - in all parts of Switzerland, in individual regions or locally. Pre-selected packages for poster campaigns ensure particularly efficient success in the target areas. The growing number of digital advertising media is being continuously expanded into high-impact networks, with the "AllStar ePanel CH", for example, achieving a digital network performance of 23.2 million passers-by per week with over 480 locations. City ePanels will be rolled out in the city of Lugano for the first time in spring 2019, with 12 large screens digitizing the city center and the lakeside promenade. Another premiere in Ticino is the 6 Shopping ePanels in the Serfontana shopping center, which will be put into operation at the end of 2018. 4 new Rail ePanels will also be installed in the city of Chur in the station arcade at the beginning of 2019 and 7 additional City ePanels in central locations in spring 2019.

Station still in focus

With rising population figures and growing mobility, railroad stations are becoming increasingly important as communication spaces. The successful collaboration between APG|SGA and SBB is being continued. APGISGA has accentuated the digital placement in the main passageway of Bern station: The "AdWalk", which is unique in Switzerland, consists of 14 Rail ePanels in each direction and enables a high-impact presence in the middle of the commuter flow.Following the complete renovation of St. Gallen station, 4 Rail ePanels were added to the tried-and-tested range directly at the main entrance. The "City & Rail ePanel CH" provides a broader impact. The digital network focuses on shopping streets and train stations and combines all City, Rail and Escalator ePanels in 8 cities and 16 train stations.

New screens for bus and streetcar

Bernmobil vehicles transport over 100 million passengers a year. 70% of the fleet are already equipped with TrafficMediaScreens, and further streetcars and buses are being fitted continuously. The analog interior formats (with the exception of window banners) of APGISGA Traffic's transport partners can now be found online in the webshop of the planning and booking platform: there are many formats for different budgets to discover at PosterDirect.ch.

Meter-precise targeting with location-based targeting

Reach and visibility combined with geolocalized targeting are the strengths of Out of Home Media. Mobile media creates additional options for addressing target groups with relevant messages via smartphone. "aymo" from APGISGA Interaction is the most precise mobile targeting in Switzerland, which can be used mobile only or in combination with traditional out-of-home advertising campaigns. 3.6 million monthly active users of the most popular Swiss apps are shown the mobile ads. Using accurate location data, target groups can be narrowed down using polygons. Four suitable products are available for this purpose: LiveTarget, ReTarget, GeoTarget and BillboardTarget. The partner network is constantly being expanded.

Proven and special

Posters are popular, remain in the memory and arouse curiosity. They quickly achieve classic communication goals such as image, sales or awareness. In addition, special forms of advertising and promotions offer emotional encounters with products or brands, and the "platform banners" at Geneva Cornavin station literally cause a stir because they are mounted above the platforms and hang as vertical flags for all to see. The Glass Cube is the latest generation of promotional furniture and can be designed with individual full branding. It creates a calm, customer-engaging atmosphere in highly frequented promotional areas such as railroad station concourses and attracts the undivided attention of mountain guests with advertising messages on the masts of chairlifts and railroad installations. Due to the strong demand, the range of pylon posters is being continuously expanded, with 14 destinations in German- and French-speaking Switzerland to choose from in the 2018/19 season.