Effects with creative choice of materials
The company Bags by Riedle is known for its expertise in the production of carrier bags. The material plays a decisive role, especially for carrier bags, as it can become an eye-catcher itself. With the TopLuxe/Ice, the glances of the curious are clearly desired. The semi-transparent cord carrier bag allows deep insights into the inner workings. These effects are made possible by a novel, frosted composite material that creates an exciting, mystical or playful effect as required. TopLuxe/Ice is extremely durable and highly water-repellent.The basis of the cord carrier bag is formed by the paper grades 170 g/m² Frosty semi-transparent and 190 g/m² Frosty semi-transparent on matt plastic. The handles of TopLuxe/Ice are made of soft-soft hand or shoulder cords, cotton ribbon or PVC tube transparent.The coating is offset printed 1-6 colors plus varnish (outside), 1-4 colors plus varnish (inside) and 1-4 colors plus varnish (inside bottom). TopLuxe/Ice can be finished with either hot foil stamping in gold and silver or UV spot varnish glossy on matt plastic.Riedle supplies the trendy drawstring carrier bag in six standard sizes in tall, landscape and bottle versions. The model can be individually printed in quantities as low as 500.For the new launch of the TopLuxe/Ice model, a motif was designed that fits the opaque look in two senses. The Frosty effect gives the semi-transparent paper bag an "icy" appearance and attracts more attention. Symbolically, the motif "Eyes" then also stands for the fact that an advertising bag as a "running billboard" is an ideal brand and image ambassador that generates countless eye contacts.
Shiny appearance for carrier bag
When it comes to promotional items, too, special materials and surfaces can transform an ordinary everyday object into a trendy item. Kaiser Promotion AG, which specializes in promotional products, currently has cups, mugs and pens on offer whose material gives the impression of concrete. The stone surfaces and ultra-modern concrete look are extremely popular with customers at the moment.The combination of the slightly textured surface with the smooth, white porcelain is visually and haptically very interesting. The matte surface feels like stone or concrete and looks like it due to its texture. Each porcelain object becomes a unique piece through this manual process. The logo is best applied with a particularly clean engraving. The new finishing can also be seen in terms of price. It creates the great effect of deep blind embossing as on paper. Another example with a "concrete feel" is the Concrete ballpoint pen, whose barrel is made of high-performance concrete and which also stands out for its hexagonal shape. The large capacity refill is replaceable so that the ballpoint pen can also be used for a long time.
Inspire with printed matter
In spring 2018, the paper wholesaler Papyrus Switzerland once again invited creative professionals to the Designer Brunch. There were various print products to be realized around the established event. Papyrus Switzerland always places particular emphasis on creating printed matter that inspires the creative industry and deliberately uses unusual papers or combinations of paper and production/printing for communication.This year, the focus was on the Gmund Color System. Papyrus wanted to show how versatile and modern colored papers can be used in marketing communication and eliminate uncertainties in dealing with multicolor printing on colored papers.For this purpose, color-coordinated papers were laminated and the invitation cards were then printed with matching Pantone colors. To complement this, three giveaway recipe cards were designed to match the colors of the invitation cards. All printed matter was realized with a total of six different Pantone colors, which were used repeatedly on the selected papers.For the "Birchermüesli" recipe card, for example, Pantone colors in berry tones were deliberately played with, which are optimally matched to the pink paper (Gmund Colors Matt 11). The same colors can be found on the invitation, combined with a green Pantone color and matching the green reverse side (Gmund Colors Matt 28). With this, Papyrus wanted to show not only the variety of colored papers, but at the same time the creative possibilities.
Exceptional cover material
The "Swiss Print Award" is presented annually for printed matter that "whets the appetite for print" and confirms and strengthens the importance of print in the media mix. That's why Papyrus Switzerland was looking for an unusual cover material for the "Swiss Print Award 2018" brochure that would reflect the esprit of this award.With Korsnäs Carry, a creative solution outside the norm was found and implemented in a correspondingly original way. The cardboard was intentionally used "upside down". The special wrapping technique of the cover further emphasized the surprise effect.The reader first holds the strong kraft cardboard in his hands. Opening the brochure reveals the triple-coated inside, which normally serves as the outside. This unusual application is intended to show what can be achieved when an attempt is made to create a print object outside the norm.Korsnäs Carry chromo board is actually an ideal product for heavy packaging, displays, beverage packaging or folding cartons. The special manufacturing process gives the board extreme tear strength. This makes it possible to reduce the basis weight without losing strength. A special feature of this cartonboard is that the front side is triple-coated white and the reverse side is brown. The board is available from Papyrus Switzerland in 350 g/m² and 400 g/m².
