Attract customers with unusual advertising ideas
Follow the target group - even to unusual places
Advertising that we encounter in places where we don't expect to see it stays in our minds longer. That's why companies should follow their target group. At festivals, for example: companies that get involved here as partners or hand out promotional gifts on site are able to address their target group directlyIf the promotional gifts also match the festival content - e.g. a charged power bank so that the smartphone battery doesn't run out when taking photos - visitors are all the more pleased. This ensures that the promotional gift is gladly taken and not immediately put away. "Oases of peace" from branded deckchairs make festival visitors happy and increase their awareness of the advertising message. However, it is important for companies to find the right festival for their target group. According to Statista, around 40 percent of Germans between the ages of 15 and 30 attend at least one of the 500 or so festivals on offer each year. From heavy metal and medieval festivals to events specifically for families or, with the new CeBIT, business festivals: every company will find the right event for its target group.
Customized labels sweeten the marketing message
Whether it's a water bottle with a self-designed label or a pack of gummy bears with your own logo on the outside: Labels are the perfect marketing tool. Companies can give free rein to their creativity here. Promotional gifts with this design are well received by both employees and customers, but it is important that information that needs to be on the label is not forgotten in the design and is clearly recognizable. This includes a best-before date or ingredients, for example.
Companies can also give wine bottles with their own labels as more exclusive gifts, for example for Christmas or birthdays. However, as with other foods, they should make sure that the quality is right, as this is associated with the company.
Carrying around advertising
At trade fairs in particular, participants receive lots of promotional gifts. So many that they usually don't have the hands to carry them all around. Resourceful companies can remedy this situation by distributing their promotional gifts and materials in beautifully designed carrier bags, which has two advantages: potential customers are happy to have their hands free and there is also another advertising space for the company - the carrier bag itself. If it is creatively designed, trade fair visitors will certainly be happy to use it and carry the advertising around.
Bringing joy to bookworms
Individually designed bookmarks are not just for bookworms. Companies can surprise customers with these smart helpers by designing them creatively: Either with a funny, thought-provoking or inspiring saying or a beautiful picture, although copyrights should always be observed. Bookmarks are suitable as promotional gifts because they are easy to design, inexpensive to purchase and durable. They can give customers pleasure for several years.
Inspire with humorous postcards
They are on display in many restaurants, petrol stations and at trade fairs - postcards as advertising messages. The funnier or more impressive they are, the more popular they are. Companies should take advantage of this. They can simply design humorous, provocative or visually strong postcards that don't look like advertising at first glance, and only on closer inspection do viewers recognize the company logo or slogan. The message sticks in the consumer's mind for longer due to the intense viewing. This approach is particularly suitable for local companies to increase their profile by displaying postcards in popular locations.*Britta Zurborn is Marketing Manager at CEWE-PRINT.de. CEWE-PRINT.de is the online print shop from CEWE that provides communication materials from flyers to advertising technology from a single source via a TÜV-certified platform
