Suisse Emex: new marketing congress
Suisse Emex is the most important platform for sharing knowledge, networking and building contacts for experts, creatives and forward thinkers from the marketing, event and digital scene. Its new marketing congress "Futurize M" impresses with a packed programme: specialist lectures, best practice case presentations, masterclasses and panel discussions with top-class experts. This will focus on the topics of customer acquisition and customer loyalty in the digital age.
Alibaba & "New Retail"
Congress participants will be treated to a first highlight right at the start of the event with the opening keynote speech by Toni Cheng, General Manager of the German headquarters of the internet storage service Alibaba Cloud. In his presentation, Cheng introduced the "New Retail" concept. By using advanced cloud computing technologies, it opens up new ways to improve the online and offline consumer experience. In his "Best Practice" keynote, Tobias Fueter explains how "Heart Brands" are created and even brings his client Migros Genossenschaftsbund on stage. Fueter is director and co-founder of the production company Stories AG, which has won several international awards for its outstanding storytelling.
Emotional Economics
Thomas Lang, Managing Director and owner of Carpathia AG, is a top expert in the field of digital business and e-commerce. Marcel Korner, Director and responsible for New Business and Digital at Amer Sports, will provide insights into successful brand staging in a "Best Practice" keynote. Oliver Schibli, CPO, CMO & CTO of Watson, and Thierry Pool, Head of Digital Marketing & Media Planning, Digitec Galaxus, will present the topic of content marketing and algorithms in an exclusive "Best Practice" collaboration.Caen Contee, Head of Marketing and co-founder of Limebike, will give an insight into the advertising strategy of the company, which was only founded in 2017 and is currently conquering the city of Zurich with its Limebikes, in his presentation "The Future of Mobility is Now". Other confirmed speakers include top-class names such as Kishor Sridhar, bestselling author and expert in emotional economics, Dr Axel Jockwer, expert in marketing, digitalization and media, Axel Liebetrau, Martin Limbeck and Karl Kratz.
Artificial intelligence in the Customer relationship
Interactive masterclasses from Google (topics: YouTube as a performance channel, mobile marketing and machine learning as the next chapter in online marketing) and Adesso (topic: How artificial intelligence is revolutionizing customer relationship management) are ideal opportunities for experts and participants to exchange ideas. The "Live Lab" under the direction of Yannick Blättler will focus on successfully addressing Generation Z. Speakers already confirmed for the "Generation Z Live Lab" include YouTube star Silvan Müller aka BandaTooth, event manager, DJ and producer Fabian Gähwiler and Robin Pickis, owner of "schwiizchiste" and producer of "Zwei am Morge" on Play SRF. Not forgetting Julian Graf and Ramin Yousofzai, known for their Instagram account UniGAG.Jan Vichr and Markus Okumus from the investment company Canopei will present exciting Silicon Valley insights. Roland Bunkus aka MR. DA-NOS will speak at the congress about corporate sound - the new marketing element in the corporate mix of successful companies. Expert panels such as the "persönlich" talk by Matthias Ackeret, the provocative "Kommunikation der Zukunft" talk by Andrej Voina and the "Influencer" talk by Prof. Dr. Urs E. Gattiker will set additional accents.
MK mastermind awards
Presenter, actress and comedian Stéphanie Berger will host the Marketing Congress. Together with Tobias Heinemann, the entertainer will also host the presentation of the "MK Thinker of the Year" award, which will take place on 28 August 2018 as part of the Marketing Congress.tickets for the "Futurize M" Marketing Congress can be purchased at via the Suisse Emex website be ordered.
