No Business without Show Business

A large part of the attraction of the Geneva International Motor Show is the dramatic staging of vehicles - by people.After the two press days, which brought together some 10,680 media representatives as well as all the leaders of the automotive industry from around the world, the general public discovered the 2018 Motor Show during ELF exhibition days. Palexpo's electronic access system registered around 660,000 admissions.

Impressive scenery

At this year's award ceremony for the best stand at the Geneva Motor Show, the Jeep brand won the 15th Creativity Award trophy. The jury was impressed by the scenery of the Jeep stand. Even from a distance, the nature motifs of the decorations have a great attraction. The vivid interest of visitors thus generated is further enhanced by the footage of the great outdoors shown on the screens.The Jeep vehicles are cleverly inserted into the urban or landscape decor. On one side hills, on the other ground monitors. On the side facing the exhibit hall, the warm colors of the light contrast beautifully with the plant greenery. The water wall impresses as always. The jury was struck by how much attention the automaker paid to the history of its brand. The famous Willys, for example, can be seen in a natural décor.

Completely without complexes

A special mention from the Creativity Awards jury goes to the Dacia stand. The brand, which belongs to Renault, presents itself here without any complexes. The Dacia brand is staged on two levels. The stand is characterized by fresh, natural and appropriate materials and colors. The Dacia philosophy is also illustrated by youthful, spirited and family-friendly videos. The stand perfectly meets the expectations of the brand's target audience.

The Creativity Award: Advertising in 3D

Launched on February 13, 2004 by the Club de publicité et de communication de Genève (CPG), the Creativity Award, chaired by Benjamin Feijo, presents the annual prize for the best stand at the International Motor Show. A jury made up of communication and advertising specialists will spend two days going through the exhibition halls and, after deliberating together, will nominate the exhibitor who has best showcased its area, taking into account the largest possible number of selection criteria. Jury members 2018: Walter Molinari, Roger Grossmann, Claude Melvyn, Laurent Durand, Michel Murer, Jean-Philippe Guyon, Xavier Lenzi, Laurent Baldaci, Christophe Burggraf, jury president: Benjamin Feijo.Karin Kirchner, Director Communication of Renault Suisse SA, with Walter Molinari, President CPG.