New digital screens in public spaces

A CityScreen has just gone live in the underpass at the Aarau train station: impossible to miss as you walk up the stairs, it’s an 86-inch portrait-oriented screen displaying content in high definition. It features commercials, information from Aargauer Verkehr AG (AVA), and, from time to time, the most important local news. Cityscreens at other train stations will follow—as a natural extension of Passengertv into the bustling train station environment. A Cityscreen had already gone live at the Cityparking Brühltor in St. Gallen. This also expands the reach of gasstationtv’s screens beyond gas stations to other high-traffic locations. Cityscreen is the newest addition to the Livesystems Holding family, the home of modern digital-out-of-home media. Through its screens from passengertv, gasstationtv, and cityscreen, as well as its online portal nau.ch, Livesystems informs and entertains an audience of over 2 million mobile and digital users throughout their daily commutes. The news is locally focused and therefore highly appealing to passersby. passengertv is present in over 50 public transportation companies throughout Switzerland; within a year and a half, gasstationtv has already established itself at the fuel pumps of Migrol, Tamoil, regional subsidiaries of Avia and Agrola, Oelpool, Hess, Oeltrans, and at several natural gas stations.