Credit-checked addresses for marketers for the first time

Until now, anyone buying addresses for marketing and other purposes had the problem that they included target persons with low solvency. For the first time in the Swiss market, Intrum, in cooperation with AZ Direct, is offering a B2C address selection with an exclusively solvent target group.Daniela Brunner, Head of Marketing Intrum AG: "We are very pleased to generate significant added value for the Swiss address market and thus for marketing managers with this innovation. A total of 6.3 million addresses of private individuals have been compared with the creditworthiness database in the 'Intrum Marketing Shop'." With this cleansed data, managing directors and marketing managers generate a profitable and sustainable effect for their direct marketing campaigns.

How does the "Intrum Marketing Shop" work?

At intrum-marketingshop.ch, managing directors and marketing managers select qualified addresses. They can exclude or limit addresses based on various criteria such as household size, behavior or region. They also decide which attributes are supplied with the addresses. The Intrum specialist department is available for larger address volumes or specific requirements.