evoq wins the Swissfundraising Award for Sozialwerke Pfarrer Sieber

According to the jury, evoq has succeeded in giving homeless people a voice. The broad-based campaign started with an extremely low-cost measure: chalk messages on the sidewalk and on cardboard signs in busy public places in the Zurich region. The messages acted as a mouthpiece for the homeless, making homelessness a direct experience for everyone. Thanks to reader reporters, the guerrilla campaign was covered by 20 Minuten. The resolution followed later via the hashtag "#schaffesdihei".

Escaping homelessness

This kick-off provided the necessary awareness for the subsequent direct mailing: recipients were surprised to find handwritten envelopes and crumpled envelopes in their letterboxes, which had a positive effect on the open rate. Radio interviews with homeless people, commercials, advertisements, social media, advertisements and inserts in print media also supported the mailing. In addition, numerous former victims reported on their own website how they found their way out of homelessness thanks to the charity's commitment.

New perspectives for marginalized people

Adrian Schaffner, the idea behind the campaign, is all the more pleased that the long-planned campaign was not only financially successful, but was also able to convince the 300 or so participants at SwissFundraisingDay in addition to the expert jury: "For evoq, it was the third campaign that we were able to implement for Sozialwerke Pfarrer Sieber. The fact that it was such a great success makes me incredibly happy and proud. Above all, however, I am delighted for Sozialwerke Pfarrer Sieber, which is able to give people on the margins of society a new perspective thanks to the numerous donations."