Swiss Print Award 2018: The Winners
The award winners in their respective categories:
COMMERCIAL PRINTINGGOLD: Fontana Print AG (Pregassona), “Beauty of Africa” calendar SILVER: Bubu AG (Mönchaltorf), “independent paper show” invitation BRONZE: Zurich School of Design (Zurich), “Kontexte und Kohärenzen” brochurePUBLICATIONSGOLD: Druckerei Odermatt AG (Dallenwil), “Plan Lumière” publication SILVER: Wolfau Druck AG (Weinfelden), “KunstKochPhilosophiePoesieBuch” cookbook BRONZE: Baumgartner & Annaheim Design (Zurich), art book “Beneath The Skin”PACKAGESGOLD: Fratelli Roda SA (Taverne), “La Belle Epoque” Collection
Print is a mainstay
In his laudatory speech, Klaus-Peter Nicolay, editor-in-chief of *Druckmarkt Schweiz*, paid tribute on behalf of the jury to the award winners and the large number of entries submitted. Even the entries that did not receive awards were not, by any means, substandard printed materials, but rather well-produced works that perhaps lacked only a spark of creativity, a touch of originality, or the coherence of the overall presentation to rise above today’s standard, Nicolay said.Print is more appealing, engaging, versatile, diverse, and of higher quality than any other medium. Print offers guidance, appreciation, individuality, exclusivity, sustainability, loyalty, passion, inspiration, and entertainment. In short: Print is a staple in the media mix and, as a source of inspiration for all forms of communication, appeals to all the senses. Agencies, publishers, printers, finishers, and bookbinders proved this at the “Swiss Print Award 2018” competition with their imaginative print products, vividly demonstrating just how appealing printed paper can be.
About the Swiss Print Award
The award traces its origins to the “Druckmarkt Award,” which was launched in 2004 by the trade magazine *Druckmarkt Schweiz*. Its purpose was to determine whether Swiss printers and creatives are the proverbial cobblers with crooked last or whether they inspire a desire for printed materials. The competition was renamed the “Swiss Print Award” during its relaunch in 2013; anyone involved in a printed piece can submit the corresponding print product.The “Swiss Print Award” honors work that sparks an “appetite for print,” affirms and strengthens the significance of print within the media mix, and encourages potential clients to use print media. It does not matter what is printed, the scope of the project, or the form, size, or technique used. However, the works must have been used in the past calendar year for image advertising, marketing, sales support, or as a publication.The “Swiss Print Award” is sponsored by the trade magazines “Druckmarkt Schweiz,” “swiss print & communication,” “Werbewoche,” the Alliance of Swiss Advertising Agencies (asw), and Papyrus Switzerland.
