Outdoor advertising on rental bicycles

Since March 2018, 23 bicycles have been labeled with various UD Medien slogans and ridden by bike renters to great effect. The chosen partner organization Nextbike, run as a social enterprise by Caritas Lucerne, provides around 1,000 bikes in Lucerne and numerous surrounding towns, and the associated jobs help jobseekers get back into work. Anyone can hire a bike for a fair price.

Employees cycle through Lucerne

Advertising and marketing campaigns are often produced by communications departments and agencies "without involving the employees". Not so with this advertising campaign, in which the employees of UD Medien AG were directly involved: the whole team cycled through Lucerne in the most beautiful spring sunshine and with great motivation to experience sustainability and team spirit for themselves. With photo stops at well-known and lesser-known corners and sights, the employees experienced how many points of contact Lucerne offers and were able to look back on an accident-free and extremely successful day over a cozy dinner - in the heart of Lucerne, of course.

Integrated communication - online is part of it

The bike tour was accompanied by Lucerne photographer Mischa Christen and Thomas Herren, Social Media Manager of the Galledia Group. Thomas Herren posted continuously on Facebook, while Mischa Christen's pictures were interactive. under this link can be experienced. A picture search competition with - yes, of course - a bike to be won rounds off the campaign.

Sustainable campaign

UD Medien is committed to sustainability. Since the beginning of the year, it has been the first print provider to use biodegradable films for the dispatch of employee magazines. Many Swiss print shops have invested heavily in environmentally harmful UV low-energy technology in recent years. These UV printing inks contain photoinitiators. The safety and health of employees is a corporate objective of equal importance to the quality of its products and economic success. For this reason, UD Medien AG deliberately refrains from using UV technology and prints consistently using conventional offset printing. With the bicycle campaign, UD Medien is consciously supporting a sustainable advertising platform.

Successful campaign

Alex Fischer, Managing Director of UD Medien AG, is extremely positive: "Conscious communication on various channels strengthens our corporate goals in the long term." Or, to put it another way, his thoughts on his Lucerne hotspot, the Museggmauer - "Walls protect and divide, overcoming them opens the view. And climbing walls and towers opens up the view into the distance. UD Medien AG creates new insights and views."