Book tip: Think digitally instead of giving away revenue

They still exist: the SMEs where everything is going so well that they simply ignore the buzzword digitalization. The order books are full, the machines are running at full speed and the team can't stop to think because of all the work. But from one day to the next, everything can change: an innovation turns the market upside down or the main customer jumps ship because they have found a more contemporary provider on the web. Companies have never been out of business as quickly as they are today. Marketing expert Christian Spancken knows how to create demand. And that's exactly what he does in his book: in the end, you immediately want to commission a digital agency (because, according to Spancken, only they are up to the task) with search engine marketing. Because of its motivating effect and good tips, getAbstract recommends the book to all entrepreneurs and decision-makers who have not yet been able to get their act together for a digital strategy. It is high time.Publisher: Econ Verlag Publication year: 2018 Pages: 220 ISBN: 9783430202428getAbstract rating: 7Feasibility: 8 Degree of innovation: 7 Style: 7In cooperation with getAbstract, Lucerne