Young family-owned company named "Innovator of the year" by Microsoft

It is no longer possible to find your way around the internet without search engines. Advertisers have understood this and use Bing, Google and the like to draw attention to their company. However, advertising on search engines is very complex and requires a lot of time and expertise. For this reason, the software company OMP has developed a solution that has also convinced Microsoft: with just a few entries, the campaign is created automatically and its performance is monitored and improved around the clock by an algorithm. "Our tool independently monitors which clicks actually result in transactions, such as bookings or inquiries. Interventions are then made in the campaign based on this data. Keywords are paused, click prices are changed, keywords are added independently, the targeting is optimized by time and much more," explains Gian Grundböck, Managing Director of OMP Tools Switzerland.

Innovation as a driver for online marketing

Automated systems help advertisers to make decisions within seconds and thus use budget funds more efficiently. OMP has now been recognized for this work: "We are delighted to present OMP with the "Innovator of the year" award as part of our Bing Partner Awards. This award is intended to highlight the inspiring work, success and innovative strength of our Bing partners," says Stephen Sirich, General Manager, Marketing Microsoft Search Advertising.

Several years of programming were necessary

OMP is managed by 2 brothers. Gian Grundböck manages the company in Switzerland, Matthias Grundböck manages the company in Austria. Over 4 years were invested in programming such a system. The start-up has consistently pursued its philosophy of simplicity, and the success of this award and many satisfied customers prove the automation strategy right. www.omp-tools.ch.