Book tip: Spinnovation

For a long time, specialization was considered taboo by many entrepreneurs and managers because it seemed too risky. Now, however, many experts believe that this assessment is fundamentally flawed. Karlheinz Venter and Kerstin Friedrich are also convinced that their innovation and specialization strategy, „Spinnovation,“ can lead small and medium-sized enterprises to success.They have further developed the nearly forgotten „bottleneck-focused strategy“ and adapted it to today’s realities. Key elements of this method include employee involvement and close coordination with potential customers. According to the authors, Spinnovation has been tested in practice and is highly applicable.Get Abstract recommends the workbook of the same name to all entrepreneurs and managers. Get Abstract Rating: 9 Practicality: 10 Degree of Innovation: 8 Style: 8 In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Vahlen VerlagYear of publication: 2018Pages: 245ISBN: 9783800655243