Campaigning Summit 2018: a review

Honey Thaljieh told the participants her inspiring story and how she uses football to promote equality and inclusion. Nicole M. Pfeffer showed concrete and fascinating examples of how to adopt the customer perspective in such a way as to retain customers in the long term. Nadja Schnetzler gave an insight into the fascinating and partly clandestine history of Project R and the development of Republik Magazin. Lucy Quist inspired the audience with her presence and insights into how she turned the mobile phone company Airtel into the most popular brand in Ghana through internal campaigning. After lunch, Sam-Elise Etienne livened things up with her funny program #DoNotEatThePeanut. business campaigning GmbH, the No. 1 for campaigning in Switzerland, financed the majority of the Campaigning Summit Switzerland. Support was provided by persoenlich Verlag AG, Lucerne University of Applied Sciences and Arts, Ticketino AG, news Aktuell (Schweiz) AG, KV Zurich Business School, Watson and Papiersaal.

Some impressions:

https://www.youtube.com/watch?v=n3rbO2iN-xo&feature=youtu.be

Speakers:

https://www.youtube.com/watch?v=C3fwdV8tKQk&feature=youtu.be

Bar Camp:

https://www.youtube.com/watch?v=ee4bvwIshxw&feature=youtu.be