Conference Arena: inspiration, networking, information, discussion

At and next to the stands, visitors will find lively and stimulating innovations, news and presentations from all areas of the meetings and events business. The event is rounded off by a creative supporting program and the presentation of the renowned Swiss MICE Awards. All information is available at  <<>> The meetings industry has undergone a major transformation in recent years. The digital sector in particular has undergone far-reaching changes. What is needed today is a well-connected and dynamic combination of location, experience and technology, and ConferenceArena is now responding to this change in the industry. After five successful years, the Conference Arena - the annual trade event for meetings, incentives, conventions and events (MICE) - is becoming the ConferenceArena and is being relaunched with a new venue and a completely revamped concept. It will provide national decision-makers with a compact overview and new ideas for their next event in Switzerland and beyond.

City Boulevard and three themed areas

Visitors can take a leisurely stroll along the City Boulevard and be inspired by products from the entire MICE world in the "cafés" and "stores" of the three squares. In the Technology Square, trade visitors, event managers and corporate decision-makers can find out all about market innovations, how products and services are developing and which technologies and services will be the trend of tomorrow, while the Networking Square focuses on informal get-togethers, shared activities and exchanges. In the Experience Square, on the other hand, the motto is experience, touch and be amazed. Here, exhibitors present their activities live and bring along utensils to try out, taste and smell. Event locations and caterers can be found here as well as artists, special locations and event agencies.

Participation is the order of the day

Renowned national and international exhibitors will be presenting their products and services live and hands-on on the three squares - lively action platforms. Because today's trade fair visitors don't just want to see and hear, they also want to participate and experience. In addition to the action platforms, a top-class content program will be offered on the three large arena stages. Top international speakers will provide input on exciting topics and will also be available for questions and answers afterwards.

Benefits for visitors

Visitors are offered a compact overview of all areas of the meeting and event business, where new ideas for the next event in Switzerland and beyond can be developed. In the openly designed "streets" and "alleys" of the City Boulevard, trade visitors, event managers and corporate decision-makers will find lively and stimulating innovations, news and presentations, as well as the opportunity to actively network and generate additional contacts or hold needs-oriented discussions with potential customers.

The "street party"

The event is rounded off by a creative supporting program and the presentation of the renowned Swiss MICE Awards. The "street party", the evening event, is the finale to an informative day to which you can invite your customers to your own networking table in order to deepen customer loyalty.Event details ConferenceArena:Date: Thursday, April 5, 2018Opening time: 11.00 - 20.30 Location: StageOne Event & Convention HallElias Canetti-Strasse 1468050 Zurich-Oerlikon