Better measure marketing and communication

ComImpact 2018, formerly known as the Swiss Communications Controlling Conference, is guided by the motto "Communication with Impact". It will take place on Thursday, July 5, 2018, at the HWZ Hochschule für Wirtschaft Zürich. Keynote speakers include: Prof. Dr. Ansgar Zerfass, University of Leipzig; Mélanie Gujan, Head of Marketing Communications, AXA Winterthur; Alexander Herrmann, Strategy Director at Hotz Consultants; Tobias Zehnder, Co-Founder, Webrepublic.Other experts will be available to conference participants in the "Labs" with practical examples and background information on their approaches to impact monitoring in Swiss companies.The eleventh edition of the conference is being held with the support of partners Farner Consulting, Linkgroup, Media Focus and Mediaschneider and is under the patronage of the Association of Public Relations Agencies in Switzerland (BPRA), the Swiss Association of Advertisers (SWA-ASA) and the International Controller Association (ICV).More at: www.comimpact.ch.