Industrial Communication Day 2018: "B2B marketing of the future".

Nowadays, no company can escape the digital transformation. The further development of artificial intelligence and technologies such as augmented or virtual reality are increasingly blurring the boundaries between the digital and physical worlds, between man and machine. Customer behavior, forms of communication and the relationship between companies and customers are also being permanently changed in the B2B sector as a result.

Important orientation for the industry

Within this area of tension, marketing decision-makers need to exploit the potential of new technologies on the one hand and maintain the personal component in customer communication on the other.Orientation and impetus will be provided by the Industrial Communication Day (TIK) on June 21, 2018, which is dedicated to current trends and future topics for B2B marketing and communication. Around 200 decision-makers from industry and the communications sector will learn in Fürstenfeldbruck what will move the industry in the future.

Top-class speakers and exchange of experiences

For the sixth time, the bvik's B2B marketing event offers an interesting mix of well-known and top-class speakers: Trend researchers, scientists, keynote speakers and best cases from the industry provide many highlights. "The Day of Industrial Communication is now an established meeting place for the entire B2B industry. It combines knowledge transfer with networking and a valuable exchange of experiences among industry colleagues and thus reflects exactly the core values of our association. Here, marketers learn which trends they must not miss in the future and receive new ideas for their own strategies," explains Kai Halter, Chairman of the Board of the bvik and Director of Marketing at ebm-papst Mulfingen GmbH & Co. KG.For more information and to register, please contact here.