Green Marketing

What company today doesn't make sustainability its motto? But wearing a clean, green vest is not enough, says advertising expert Heiner Weigand, who states right at the beginning of his engaging book "Green Marketing" that an honest green awareness is indispensable in order to convince a clientele sensitized to environmental protection and social responsibility with tailor-made products and services.Weigand may be accused of sometimes taking too rosy a view of the green future, but he makes a genuine effort to ground his recommendations by incorporating classic business principles.Get Abstract recommends the book as a source of inspiration for all entrepreneurs who see ecological sustainability as the basis for the economic sustainability of their company.Get Abstract rating: 6Implementability: 6Innovation level: 7Style: 5In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Haufe VerlagYear of publication: 2017Pages: 239ISBN: 9783648095966