"Every region has its merits"
MK What makes the Thurgau-Lake Constance region particularly attractive for companies wishing to organize a meeting, event or congress is the following?
ROLF MÜLLER On the one hand, there is the accessibility. You can reach us from Zurich airport in 30 minutes. On the other hand, it is the tranquility of nature in which the guests meet. Our seminar houses are all inspiring in their own way, be it through the building or the surroundings. It is not for nothing that Thurgau Bodensee won the Swiss MICE Award 2016 in the "Destination" category.
MK How do you see the future of the region in terms of marketing and communication?
MÜLLER Especially in the seminar and event sector, cross-destination cooperation and joint marketing of offers are becoming increasingly important. This is the only way we can remain competitive in eastern Switzerland, gain visibility vis-à-vis the large regions and meet the demands of business customers.
MK What role do customs and traditions of the region play in marketing?
MÜLLER The three regions continue to appear with their own brands: Appenzellerland AR, Thurgau Bodensee and Toggenburg. Folklore, the apple and the theme of sound are part of the identity of the respective regions. Customs and traditions are what make us special and distinguish us from others. With the merger in the MICE sector, we thus have a larger spectrum, which allows us to play with the various clichés depending on the situation.
MK Which is your personal favorite place?
MÜLLER Every region has its advantages. In spring, for me it is Thurgau, especially the region around Altnau with the "Bluescht". To escape the summer heat, the Alpstein mountains bring a nice change and in winter it's the Toggenburg. Having a ski area right on your doorstep is fun.
MK Supporting programs and special locations are very popular with companies. What can you offer?
MÜLLER The offer between Lake Constance and Alpstein is large and offers a versatile choice for seminars, events, workshops or staff outings. Starting with locations like ships, museums, buildings with industrial chic up to mountain huts. We can also offer a wide range of social programs. Be it fishing, a motorcycle tour or nature yodel and Zäuerlenkurs. We have innovative partners in cooperation who leave almost nothing to be desired by the guests. We offer a free booking service and personal support. The many years of sales experience of Annette Good and Peter Zadravec guarantee competent advice and region-specific know-how.
