YouTube advertising: these are the most successful Swiss advertising clips of 2017

Advertising on YouTube can have an enormous impact - if it offers viewers entertaining or touching added value. In 2017, some Swiss companies were particularly successful in winning over users of the video platform with their clips: Mobile phone provider Sunrise, supported by agency TBWA, took first place in the ranking of the most successful Adverts. Graubünden Tourism and tech giant Microsoft follow close behind.

Sunrise: double strategy for winning advertising

"We wanted to promote two things with our winning advertisement: The certificate for the best network in Switzerland and the launch of the iPhone X," explains Christoph Timm, Director Brand Strategy & Marketing Communication at Sunrise. In close coordination with the creative agency TBWA, the campaign "The best iPhone deserves the best network" and initially distributed primarily via YouTube. "However," says Christoph Timm, "it was so successful there that we also brought it to cinemas throughout Switzerland." According to Scott Little, Video Lead at Google Switzerland, the Sunrise campaign has typical characteristics of successful YouTube advertising: strong images, good humor and a crisply packaged message in just thirty seconds. "Advertising should entertain", says Scott Little, "and nobody should feel disturbed by it".

These are the top ten Swiss YouTube advertisements of 2017

1. the best iPhone deserves the best network - Sunrisehttps://www.youtube.com/watch?v=qUseSW5ZPcQ2nd ibex spot Mungg - Graubünden Tourismhttps://www.youtube.com/watch?v=znJWGClf3vM3. rediscover creativity - Microsoft Switzerlandhttps://www.youtube.com/watch?v=CsnKBZnt0644. America First, Sunrise second - Sunrisehttps://www.youtube.com/watch?v=e6Jd14ULHJg5th Hamster and the motorboat - Swisscomhttps://www.youtube.com/watch?v=gXGmK_ejN8M6. huawei présentes Saint Nicolas 2.0https://www.youtube.com/watch?v=1zcMV5dnDAY7. the cab ride into the blue - Galaxus.chhttps://www.youtube.com/watch?v=9oflGdghD_M8th Powerfood Gym Commercial - Powerfood.chhttps://www.youtube.com/watch?v=gBld6M3l3289th SwissLife Breakfast - SwissLifehttps://www.youtube.com/watch?time_continue=5&v=CzPVXCSdXy810. the summer praline with a fall - Galaxus.chhttps://www.youtube.com/watch?v=7Hb650UlF2M