Tamedia expands Metropool advertising combination

With this national regional newspaper combination, which is unique in Switzerland, advertisers can reach up to around 1.5 million print readers per day.The Metropool ad combination brings together the Swiss-German newspapers Tages-Anzeiger, BZ Berner Zeitung, Der Bund and Basler Zeitung. Up to now, advertising customers could also book the ZRZ Zurich regional newspapers - Der Landbote, Zürcher Oberländer, Zürcher Unterländer and Zürichsee-Zeitung. In the new expanded offer, the existing Swiss-German media titles are supplemented by the leading Tamedia newspapers in French-speaking Switzerland, 24 heures and Tribune de Genève. Another new offer additionally includes the partner newspaper La Regione in Ticino. This creates a national print combination that covers all of Switzerland's language regions.The Metropool advertising combination dates back to 2004 and is the highest-reach combination of paid daily newspapers in Switzerland.