Centralized print management saves time and money

According to a current study by the German Industrial Communication Association (bvik) marketing budgets are increasing from year to year - especially for external agencies and service providers. Also a Study by the digital association bitkom concludes that digitalization requires more and more outsourcing. Here, marketing managers predominantly rely on the services of proven creative forges and other supply partners.

Professional print management reduces costs

From a purchasing perspective, this is a mistake that comes at a high cost. On the one hand, working with the same service providers over and over again limits the variety of innovations, and on the other hand, costs increase due to the lack of comparisons between offers. There is enormous potential for savings, particularly in product information and print advertising. For example, printing costs can swallow up to 50 percent of marketing budgets, which is why it pays to rely on professional print management, especially for large-volume campaigns. Not only can printing costs be reduced by up to 30 percent - marketing can also concentrate on its core tasks again. Nevertheless, around 90 percent of medium-sized companies do not operate a professional print management system.

Storage costs: no, thank you!

In contrast, the marketing departments of large companies are increasingly relying on specialized Marketing service providerto manage the increasingly complex tasks. They plan, coordinate and monitor the printing of business documents, advertising materials, publications, coupons and catalogs. Additional savings potential is offered by all-round suppliers who also take care of storage and logistics for office and campaign materials. As a rule, all-round suppliers with an integrated warehouse deliver ordered materials within 24 hours - right to your desk if required.

Time for creativity!

While marketing costs have been eating away at budgets for years, there is less and less time for strategic and creative work processes. No wonder: marketing departments often work with numerous service providers, from small print shops and online agencies to advertising and creative agencies. Outsourcing to a service provider not only saves costs, but also time: all steps in the implementation of large-volume print and advertising projects - from initial planning to final delivery, including all coordination processes - are in the hands of one contact person.

Too many service providers spoil the broth

Another advantage: those who have all processes managed centrally maintain an overview and reduce errors. Important information does not get lost in numerous handover steps - a significant risk factor, especially as there is usually a lot of time pressure in marketing campaigns. Should an error nevertheless occur, it can be coordinated with a central contact person, and marketing service providers usually create customer-specific reports and create transparency. This gives the controlling department access to all order data and enables it to understand how individual costs are made up.