The eight nominees for the Marketing Trophy 18

The jury, headed by Prof. Dr. Sven Reinecke from the Institute of Marketing at the University of St.Gallen, has nominated the following candidates:Category large enterprises:-Migros Genossenschafts Bund with the project: Migusto, culinary platform, the Migros cooking club. Project management: Mirjam Benz, Agency involved: Y&R-Coop Genossenschaft with the project: Karma, vegetarian with pleasure and without sacrifice. Project management: Sacha Zuberbühler-ABB Asea Brown Boveri Ltd with the project: PG2, Repositioning of ABB. Project manager: Nicolas Ziegler, Agency involved: Serviceplan Suisse AG-UBS Switzerland AG with the project UBS Kids Cup - It's about much more than winning. Project manager: Sonja Kingsley-Curry / Adrian Wyss, Agency involved: Publicis SwitzerlandSME category:-Switzerland Tourism with the project Ranveer Singh ♯InLoveWithSwitzerland, Promoting Diverse Switzerland in India. Project management: Claudio Zemp/Ritu Sharma, Agency involved: Dentsu Aegis Network, India -Saastal Marketing AG with the project: WinterCARD 16/17 - "That'll blow your mind!", Boosting added value. Project manager: Pascal Schär, Agency involved: matter + gretener Communications AG-La Palausa AG with the project: Concept Store "La Palausa - Made in Lenzerheide" with the product "Autschli - Magische Bären aus Lenzerheide". Project management: Barbara Laim, Agency involved: Markenkern AGCategory Non Profit Organizations:-Pink Ribbon Switzerland with the project: 10 years of Pink Ribbon Switzerland, promoting early detection of breast cancer. Project management: Nicole Zindel