Ringier launches social media magazine "izzy"

Ringier officially launches the new media brand izzy on December 14, 2017: The website  goes live. In addition to videos and picture posts, izzy now also publishes pointed texts - true to the claim "Courage to have an opinion. Really now." With a mixture of intelligently crafted entertainment and social topics that strike a chord, the editorial team appeals to a young, urban and discerning audience that primarily consumes content directly on social media. izzy has already attracted attention throughout Switzerland during a soft launch phase lasting just under three months: In September, the brand went live on Instagram and Facebook without any announcement and has since been publishing videos and images that have been well received by the target group: More than 50,000 fans already follow "izzy" on social media - around one million video views are counted per week. And the content has already been picked up by other media brands such as 10 vor 10, Rundschau and Blick.Ralph Büchi, COO of Ringier AG and responsible for the company's publishing activities, explains: "Our new product is currently gaining several thousand followers per week, making it the fastest growing media brand in Switzerland on social media. We are delighted with its success and are convinced that "izzy" will continue to offer the content that this important young target group wants. "Bernhard Brechbühl, Chief Content Officer of the Energy Group, is responsible for the new offering. Energy is already pursuing a successful social content strategy and is one of the leading Swiss media brands on the social web with around one million user interactions per month. "izzy" is now tapping into a further attractive target group in the 20 to 35 age segment, with high-profile young journalists joining the editorial team: Anne-Sophie Keller (previously Migros-Magazin, author), Miriam Suter, Silvia Princigalli (both previously Annabelle) and Cedric Schild (previously Planet 105). Jonas Bayona is responsible for video and design - he was previously an expert in multimedia storytelling at SRF. Florian Scholl, previously Head of Social Media at the Blick Group, is in charge of marketing, which focuses on branded content: In collaboration with clients, izzy creates and distributes social videos that resonate with young audiences in an authentic, transparent and effective way. Danilo Ciaravolo (previously Head of Sales at Likemag) joined the team as Sales Manager.