SFLB: New card design for the cantonal banks

Spillmann/Felser/Leo Burnett has developed, realized and produced a new card design for the Maestro, credit and account cards of the 24 cantonal banks. The design is based on the key image of the bridge.

Editorial - April 6, 2009

Spillmann/Felser/Leo Burnett developed, realized and produced a new card design for the Maestro, credit and account cards of the 24 cantonal banks. The design is based on the key image of the bridge, which was realized in 16:9 format. The bridge serves as a symbol of connection, Swiss engineering and the overcoming of barriers, as the agency writes in a press release on Monday.
The bridges depicted were photographed by Michel Jaussi, such as the Arch highway bridge in the canton of Bern, the Sunnigberg bridge in Klosters, the Rhine bridge in Diepoldsau and the Salginatobel bridge in Schiers-Schuders. The personalization on the Kantonalbank Maestro card was kept in white. In addition, colored magnetic strips in the respective card color are printed on all Maestro, gold and silver credit cards.

Responsible at the Association of Swiss Cantonal Banks: Elisabeth Bürgin (Head of Marketing Communications), Raul Kriesi (Head of Competence Center VSKB Cards, Zürcher Kantonalbank). Responsible at SFLB: Raul Serrat (AD), Charlotte Gut (consulting), Hanspeter Hunger (production), José Antunes (image processing/litho). Photographer: Michel Jaussi Photography, Linn.