MA Strategy: More comprehensive target group information for out-of-home

In response to many requests from the advertising market, Swiss Poster Research Plus AG (SPR+) is now a research partner of MA Strategy Consumer. This means that the target groups for out-of-home advertising can now be analyzed not only by socio-demographic characteristics, but also by consumption characteristics.Urs Wolfensberger, Executive Director of Marketing and Sales at WEMF, is pleased with the expanded collaboration: "With the survey of consumption characteristics for out-of-home, it is now possible to quantify and compare the target groups of all advertising-relevant communication channels according to their individual consumption and information behavior.Thanks to the integration of the target specifications from the MobNat data of SPR+, this is possible at both the national and regional level. MA Strategy thus remains the most comprehensive intermedia study in Switzerland."

National Intermedia Study MA Strategy

As a tool for strategic planning, MA Strategy has been enabling a targeted analysis and implementation of the optimal media mix of press, cinema, radio, television, address directories, out-of-home, direct mail and web offerings for around twenty years.The cross-media study shows which media strategy can be used to reach a target group most efficiently.

The WEMF AG for Advertising Media Research

As a neutral and independent industry research organization, WEMF AG für Werbemedienforschung ensures transparency in the media and advertising market. For the media genres press, cinema and sponsoring, the WEMF studies set the standard. Due to the market development towards allmedia, an important focus is on intermedia audience research. WEMF publishes the intermedia studies Total Audience and MA Strategy. With MACH Consumer, the WEMF publishes the largest annual consumer media study in Switzerland. >>>here>>