Marketing Day 2018 Preview
"Total Costumer Experience"
Under the motto "Total Costumer Experience" Digital and Offline, four top-class speakers are expected. Florian Teuteberg, founder and CEO of Digitec Galaxus, will talk about his experiences in the field of integrated customer experiences as the most successful Swiss e-commerce entrepreneur.The second speaker on Marketing Day will be Gabriela Manser, CEO of Goba AG. Since 1999, she has successfully managed the Appenzeller mineral spring and manufactory in its third generation.Also expected is Albert Baehny, Chairman of the Board of Directors of Geberit International. He will talk about emotional and successful B2B marketing, but also about Geberit's advances in the B2C sector.Last but not least, Stefan Mügge will complete the round of speakers. As Head of Marketing and Communications at John Deere, he will provide information about the successful digital transformation in the agricultural sector. Journalist and moderator Susanne Wille will once again lead through the program.
Surprise guest included
Last but not least, Uwe Tännler pulled a surprise guest from Silicon Valley out of his hat. "We will be hearing a lot more from him in the future," were the words of the president. Nothing more was revealed about the guest from the USA. There will also be two to three master classes in 2018 with interesting speakers.
Marketing Trophy
Marketing Day also includes the Marketing Trophy, hosted by Kiki Maeder. The managing director of Swiss Marketing The evaluation of the entries will be carried out by an expert jury, which this year is somewhat broader, explained the new jury president Prof. Dr. Sven Reinecke. More agencies are on the jury and there are significantly more clients, for example Migros and UBS. SDV Award Finally, Uwe Tännler presented the new website of Swiss Marketing. With a fine wine, delicious appetizers and good conversations, the hosts together with the partners and friends ended the evening.
