"Every customer is an influencer"

Over a glass of wine with a view over Lake Zug, numerous entrepreneurs discussed how best to conduct influencer marketing, which influencers suit their own company and philosophy and what can be achieved with influencer marketing.

 Every customer is an influencer

The Afterwork Forum kicked off with a presentation by Professor Urs Gattiker from the company CyTrap Labs GmbH . He gave an amusing and entertaining tour of the various areas of influencer marketing. He emphasized how important it is for companies to have a clear profile. Which target group do we want to reach, what do we want to achieve? Every company that wants to work with influencers needs to ask itself these questions. And of course: Which influencer suits our brand? Who authentically and naturally reflects the company's values? And: Aren't all customers influencers? Yes, they are. Customers have a huge choice and it is up to companies to convince customers to give preference to the company. Quality and value lead to positive feedback, which leads to more conversations about the product. Therefore, every customer is an influencer.

 Roger Federer and Georg Clooney

Professor Gattiker used examples to explain the various influencer opportunities. Not every company can afford influencers like Roger Federer or George Clooney, but it is worth working with influential personalities, depending on the target group and profile. Influencers who have a large community of followers who also belong to the target group can contribute to a high level of awareness of the product. However, a company should think carefully about who to work with so that influencer marketing does not become a "one-night stand." The two hours flew by, the knowledge gained was good, the wine and canapés were delicious and the location was sensational. >>>here>>