The cover story in the new issue 10 of MK Marketing & Kommunikation, which arrives with subscribers from Friday, November 3, shows what makes the best e-commerce company in Switzerland tick. MK also presents the conceptual building blocks for success in e-commerce.

Market-oriented corporate management

Following the 76th General Assembly of the Swiss Society for Marketing (GfM), the festive award ceremony for the GfM Marketing Prize 2017 took place on October 31 at the Dolder Grand in Zurich. In the opinion of the jury of the Foundation for Marketing in Business Management, which has been awarding the prestigious annual prize since 1984, Digitec Galaxus impressed with its market-oriented corporate management.In detail, GfM Foundation Board and Jury President Stefan Michel, Professor of Marketing and Service Management at IMD Lausanne, emphasized the authentic communication policy and the development of the Swiss online community in addition to the clear focus on customer needs, the consistent development of both brands, and the continuous growth strategy.